About our Digital Marketing

What is Music Digital Marketing?

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Nowadays, song recognition on social media and the number of times a song is played on music streaming services have become extremely important promotional factors in an artist's activities.

By increasing awareness of songs digitally, various other branches of an artist's business will expand, such as attracting audiences to live shows, selling merchandise, and attracting people to fan clubs.

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We implement various promotional measures centered around music streaming platform playlist pitching and additions, as well as targeted ad campaigns.

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We can also set up a team to handle the social media management of artist accounts and digital marketing from planning to production. Our experienced team can support you from proposing various measures to implementing them.

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The traditional record production and promotion process for labels:

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Creative

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1: Produce the master recording.

2: The finished master recording is then converted into a hard disk such as a CD, vinyl record, or tape.

3: At that time, the label prepares the jacket, the code for distribution, the shipping to the warehouse, the barcode, etc.

4: The label compiles all the information into "artist information" and "label copy" documents.

 

Promotion

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5: To coincide with the release, the label distributes promotional materials for the song, live tours, and other materials to people in the industry.

6: The manufacturer's representative and A&R will negotiate with record stores and handle initial sales (i.e. negotiating CD purchases and number of copies to distribute).

7: The manufacturer's representative or A&R will visit radio and TV stations to request tie-ups and to ask for the broadcast of the song.

8: The manufacturer's representative and A&R will contact local promoters and event planners to fill up the live performance schedule.

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Management Services

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9: Manage all schedules and handle overall sales targets, budget management, copyright registration, etc.

10: Once the final promotion is completed, calculate the total profit for this project, including sales, expenses, etc.

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Our current record production and promotion process:

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Creative

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1: Produce the master recording.

2: The completed digital data is registered with a music distribution company.

3: At that time, we enter detailed information about the song, known as "metadata".

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Promotion

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4: Before the release, the music is submitted, a digital catalogue is created, and the release is presened to music streaming platforms. Preliminary playlist pitching happens at this time.

5: After launch, the track is pitched to all manner of curators, playlisters and influencers.

6: We thoroughly check digital marketing analytics data to accurately capture reactions and develop promotional strategies.

7: In order to further accelerate the playback of our music, we plan and distribute video content and social media content on an ongoing basis.

8: Whilst monitoring results from this overall digital marketing, we will also be preparing for a live tour, merchandise sales, and a fan club.

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Management Services

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9: All schedules will be adjusted on an ongoing basis, budgets will be managed, sales will be managed, and promotional measures will be implemented on an ongoing basis.

10: As long as the project is ongoing, we will continue to assess the situation as we go.